Luscombe's Customer Story
Faster trade stock sales. More profit.
See how Luscombe’s changed the way they sell trade stock, helping the team move vehicles faster, retain more control and achieve stronger returns than their previous route.
A different approach to trade stock
With three franchises on one site, space is always at a premium for Luscombe’s. So instead of waiting for trade stock to build up, the team lists vehicles on Dealer Auction from the point of appraisal.
In some cases, the space the customer drops the vehicle into is the same space it’s collected from once sold.
It’s a simple shift in process, but it helps Luscombe’s move trade stock sooner, keep the site flowing and turn unwanted part-exchange vehicles into a genuine commercial opportunity.
They tested it side by side
Robin Luscombe, Chairman
We split the cars between Dealer Auction and a physical auction. In relation to CAP Clean, Dealer Auction made us more.
Why it works for Luscombe's
Could it work for your dealership?
Every retailer handles trade stock differently. Share your details and one of the Dealer Auction team will get in touch to understand your current approach and talk through how selling on Dealer Auction could work for your business.
That might mean a quick call, a video chat, a visit to help your team get started, or a more detailed conversation with examples of how we've implemented Dealer Auction with other retail groups.
Frequently asked questions
How does Dealer Auction work for franchise retailers?
Dealer Auction is a digital trade-to-trade wholesale marketplace where retailers can list part-exchange, duplicate and overage stock for sale to a nationwide network of verified trade buyers. Vehicles can be listed directly from appraisal, meaning a car can be on sale before it even arrives on site.
Is Dealer Auction difficult to integrate into our existing operation?
Dealer Auction is designed to fit around your existing team and routine without requiring additional resource or a major process change. The platform is intuitive, and there is human support available at the end of the phone whenever you need it, so your team can get up and running quickly and confidently.
Can Dealer Auction genuinely improve the returns on our trade stock?
Your stock is put in front of a national network of verified trade buyers, not just one bidder or one auction room. That creates real competition on every vehicle and helps you achieve the best market price. Plus, with buyer fees typically around £250 lower than traditional auctions, more of the money goes on the metal.
Retailers using Dealer Auction consistently report stronger returns on trade stock they might otherwise have treated as a disposal cost rather than a commercial opportunity.
Do we retain control over how and when our stock is sold?
Yes. With Dealer Auction, you stay in control from the point of appraisal.
Vehicles can be listed straight away, buyer activity can be monitored in real time, and the whole process can be managed on your terms, without waiting for collection or the next sale slot.
What makes Dealer Auction different from a traditional auction?
Dealer Auction is an independent platform built specifically for the UK trade market, offering lower buyer fees and a transparent, data-driven experience for both buyers and sellers. Unlike traditional auction routes, it removes the need to wait for auction day, reduces the time stock sits on site, and connects your vehicles to the buyers most likely to bid competitively.